Founded in 2018, We are a community of INSEAD alumni volunteers, who have come together with the aim of engaging and inspiring current and future leaders on why Balance in Business matters, how to implement it and to recognise the value it can create. We are now open to volunteers who share our passion irrespective of background in an effort to become more inclusive.

Research shows that organisations with a good gender balance in their senior leadership teams perform better; and in an increasingly crowded and competitive marketplace those that promote diversity and have an inclusive culture are not only able to attract and retain the best talent but have improved bottom line results. Through the Balance in Business Initiative we aim to support the next generation of leaders and, more broadly, develop leadership competencies on gender balancing which is fast becoming a critical skill.

Our mission is simple—to inspire and engage today’s leaders, and those of tomorrow, on why balance matters, how to implement it, and the incredible value it can create.

When we talk about balance in business, we’re addressing leadership challenges that span gender equality, diversity, and sustainability. It’s about creating environments where all individuals—regardless of gender or background—have the opportunity to thrive.

The BiB initiative sits on three pillars:

• Impact an individual at a time – through mentoring
• Impact an organisation at a time – through the BiB Awards
• Impact on the business community – through the Best Practices in Gender Balancing events, the research on the Career Path to CEO and collaborating /with others.

Our activities:

• The BiB Gala Awards are a shining example of this mission. They celebrate organizations that are making a real difference in creating equal opportunities for both men and women. But the BiB Awards are more than just a gala—they are part of a larger movement. A movement where we connect, learn from one another, and work together to build better, more sustainable businesses, especially in today’s rapidly changing world. We are now in our third year.
• Best Practices in building gender balanced British Businesses – open discussion by CEOs and Chairs around best practices and the challenges faced to achieve them.  Best Practices to be compiled, disseminated and shared by all

• • Second event held at London Stock Exchange 5/12/25

• Career Path to CEO – a piece of research we are undertaking with Prof Stanislav Shekshnia to document the differing ways in which women navigate the path to CEO. We are committed to interviewing a minimum of 50 Female CEOs and Chairs from FTSE 100, FTSE 250 and top 50 UK Companies

• • • To encourage women to pursue this career
    • To encourage decision makers to take the risk